Philadelphia Union Shaping Franchise Support Through Social Media

There was a time in professional sports in which the closest fans got to interacting with their favorite teams and players was buying a ticket that allowed them to see without binoculars.  Add in a few newspaper stories, along with a nightly news segment that took a cursory look at the day's action and you've got what it meant to truly follow a team.

Joining those days in the distant past are what sports fans have come to know as the norm: SportsCenter on a loop, unofficial box scores, and 'Meet the Players' events.  In an age where instant gratification still isn't enough for most, social media has taken what it means to be a fan to another level.

And who better to take advantage of cutting-edge technology than a budding franchise needing momentum to build a fan base.

The Philadelphia Union, a second-year side in Major League Soccer, has expertly utilized free social media to revolutionize the way supporters stay informed and interact with...

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