New York Cosmos Have a Brand, but Will They Get a Team to Match the Hype?

News came out Wednesday that Manchester United legend Eric Cantona was returning to the game of soccer as director of soccer for the New York Cosmos.

The only problem is the Cosmos have no team for him to put together.

The Cosmos, once the talk of the town in New York as well as soccer in the U.S., have not had a senior team since the NASL folded in 1985.

Their youth academies have kept going, though, and in 2009 the brand was bought by a group headed by Paul Kemsley.

Their goal: Get the Cosmos into Major League Soccer.

There is no senior Cosmos team, but there is the Cosmos brand, and it’s a strong one at that.

It brings a sense of nostalgia for the pop culture breakthrough that was chronicled in the 2006 documentary and book “Once in a Lifetime: The Extraordinary Story of the New York Cosmos.”

It’s a brand that was strong enough to lure Cobi Jones away from the Los Angeles Gala...

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