MLS Signs with NBC: Putting the Heroic Day in Perspective

Wow, what a day for American soccer!

There is no question that the contract announcement between NBC and the MLS this morning was a great moment for the beautiful game in America. In case you missed it, I suggest you take a look at the win-win situation that occurred earlier in the day here.

As NBC hopes to emerge once again as a powerhouse sports station, the MLS gets even more coverage on a high-profile cable network. With today being called a heroic one in MLS history, I decided to look at the numbers and actually see how important this deal is. You won’t believe what I found.

To some people’s displeasure, the MLS’ move to NBC Sports also meant the death of their FSC telecasts and the newly born Soccer Night in America. However, upon looking at the impact between the national reach of the two stations, nobody really should be complaining about the move.

Last year FSC reached approximately 37 million US homes while Versu...

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