MLS Cup TV Ratings Down 44 Percent From 2009: Why MLS Should Worry

Yesterday afternoon, reported that the recent television ratings for the MLS Cup final were lower—much lower—than the previous year.

They were the lowest ratings in over a decade.

The 2010 MLS Cup drew a nation-wide audience of about 1.1 million viewers, resulting in a 0.5 TV rating, down from last year's 0.9.

We can look at these depressing statistics and presume that's the result a few things: unpopular teams playing in the final; it was prime-time on a Sunday; the American Music Awards were on; or there was an National (American) Football League match-up between Philadelphia and New York.

However, Major League Soccer cannot use these excuses for their cup final; the match that's supposed to be the flagship of the league, to show the league's best, drew weaker ratings than regular season matches.

MLS needs to accept the unfortunate realities of the American mainstream.



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