Adding “Sabor Latino” To MLS Marketing

In the last post, I sifted through an interesting interview with MLS EVP Dan Courtemanche (Part One and Part Two) and worked through some of the marketing-oriented commentary.

However, while I called out a mention of the league’s continuing interest in the Hispanic audience, I didn’t delve into the topic.

So here are a few tidbits from the interview and elsewhere, along with a reasonably crazy and unrealistic idea to go with them.

The interview offers hints that the SuperLiga competition’s days may be over, though that decision hasn’t been made public at this point. 

The SuperLiga was (or is?) an odd competition in many ways: a marketing invention between MLS and its Mexican counterpart. 

There are other regional competitions that MLS and Mexican league clubs play each other in, namely CONCACAF Champions League, that had much more tangible international relevance and for SuperLiga, t...

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